Prelim Exam in Tourism and Hospitality Marketing - BSHM 3F

human wants that are backed by buying power

• Demands

• Exchange

• market

• marketing

a set of actual and potential buyers of a product

• Demands

• Exchange

• market

• marketing

The act of obtaining a desired object from someone by offering something in return.

• Demands

• Exchange

• market

• marketing

The art and science of finding, retaining and growing profitable customer

• Demands

• Exchange

• market

• marketing

They are trustworthy

• credibility

• courtesy

• competence

• communication

They are friendly, respectful and considerate

• credibility

• courtesy

• competence

• communication

They posses the required skills and knowledge

• credibility

• courtesy

• competence

• communication

They make an effort to understand the customer and communicate clearly

• credibility

• courtesy

• competence

• communication

The amount of money customers must pay to obtain the product.

• product

• price

• place

• promotion

The bundle of utility with the buyer receives as a result of lease or purchase.

• product

• price

• place

• promotion