E-Marketing

1. While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?

• Reduce total advertising costs by 15%

• Increase sales through the eCommerce platform by 10% within the next six months.

• Increase number of visitors to the company website during the next six months

• Improve brand awareness significantly during this year

Which among is not in the 6 i's of marketing

• Independence of location

• Intelligence

• Illustrative

• Integration

The online presence of a company can be associated with different online goals, such as making its products available for online purchase, providing services and building relationships, offering an experience to strengthen the brand and stimulating interactions with consumers. What is the main goal of the website shown?

• Brand building and relationship with customers, shareholders, media and suppliers.

• Services-oriented and relationship building.

• New products development and research.

• E-commerce management

This is an example of

• Customer acquisition

• customer retention

• customer extension

This website is an example of

• Re intermediation

• Dis intermediation

What is NOT a pricing tactic usually applied by companies that offer digital products such as written content, music or videos?

• Subscription

• Pay per view.

• Group purchasing.

• Bundling

This is an example of developing

• Interactivity

• Customer loyalty-retention

• Customer service

• Easy process

Which among these is not a part of the 7P's

• Physical evidence

• People

• Packaging

• Promotion

This is an example of

• Independence of location

• Interest

• Integration

• Individualization

Online Marketing Strategies are based on Push mechanism rather than Pull mechanism of marketing

• True

• False