E OBJ 3.03 MC

E OBJ 3.03 MC

9th - 12th Grade

8 Qs

quiz-placeholder

Similar activities

Product Mix Strategies

Product Mix Strategies

9th - 12th Grade

10 Qs

Chapter One - Business Environments

Chapter One - Business Environments

10th Grade

10 Qs

Demand, Supply and Equilibrium price

Demand, Supply and Equilibrium price

10th - 12th Grade

10 Qs

Form 4 Biz Skill Pre Assessment

Form 4 Biz Skill Pre Assessment

10th - 12th Grade

12 Qs

Principles of Business Revision

Principles of Business Revision

9th Grade - University

10 Qs

Market Organization and Structure

Market Organization and Structure

KG - University

12 Qs

PKK KD 2

PKK KD 2

11th Grade

10 Qs

Soal  C3 BDP

Soal C3 BDP

10th Grade

10 Qs

E OBJ 3.03 MC

E OBJ 3.03 MC

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Andrea Cooper

Used 96+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To buy a product, customers in a market must first

be willing to buy the product.

make sure the product is on sale.

learn the product’s features.

locate the product in a store.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When examining a market, marketers primarily notice its

records.

categories.

leaders.

merchants.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in __________ marketing.

target

industrial

risky

mass

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

mass marketing.

market segmentation.

mass production.

demographic segmentation.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

mass marketing.

industrial marketing.

market domination.

market segmentation.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sorting customers by their physical and social characteristics is called __________ segmentation.

demographic

psychographic

behavioral

statistical

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When marketers sort customers psychographically, they divide them by

level of education.

lifestyle habits.

loyalty to a brand.

likable traits.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?