PRETEST

1. It is generated by examining the goods and services sold in the community.

• A. business creation

• B. business pricing

• C. business concept

• D. business idea

2. It is a process of making new products which will be sold to the customers.

• A. product analysis

• B. product conceptualization

• C. product development

• C. product development

3. These are luxuries, advantages, and desires that every individual considers beyond necessary.

• A. wants

• B. desires

• C. requirements

• D. needs

4. It is a factor or consideration presented by a seller as the reason that a product or service is different from and better than that of the competition.

• A. unique selling plan

• B. unique selling proposition

• C. unique pricing policy

• D. finding value-added

5. A stage in which the needs of the target market are identified, reviewed, and evaluated.

• A. concept development

• B. economic analysis

• C. project development

• D. refine specification

6. It is the introduction of new ideas to make the product and services more attractive and saleable to the target customers.

• A. new idea

• B. creativity

• C. product development

• D. innovation

7. It is a managerial tool used to assess the environment and to gather important information that can be used for strategic planning.

• A. scanning

• B. SWOT Analysis

• C. WOTS Analysis

• D. survey analysis

8. It is creating names, symbol, or designs that identifies and differentiates a product from the other products.

• A. product naming

• B. unique selling proposition

• C. branding

• D. tagline

9. It is a meaningful and unforgettable statement that captures the essence of the brand.

• A. product naming

• B. unique selling proposition

• C. branding

• D. tagline

10. These are things that people cannot live without.

• A. wants

• B. desires

• C. requirements

• D. needs