Intro to Marketing (Chapters 1 & 2)

Intro to Marketing (Chapters 1 & 2)

9th - 12th Grade

•

45 Qs

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Intro to Marketing (Chapters 1 & 2)

Intro to Marketing (Chapters 1 & 2)

Assessment

Quiz

•

Business

•

9th - 12th Grade

•

Medium

Created by

Patrick Sayre

Used 22+ times

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45 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many functions of Marketing are there?

4

1

5

7

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is 

advertising
marketing
utility
market share

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The Marketing Concept is a Balance between ____________________________ and making a profit

Finding out needs/wants

Making a product

Distribution

Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT a benefit of Marketing

Information is provided to consumers

Customers/businesses wasting money

Businesses meet consumer wants and needs easier

Supply is matched with Demand

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

A group of people who share one or more common characteristics, lumped together for marketing purposes

market segment

sales

online advertising

group sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

specific groups of people with a similar profile, allowing marketers to target their messaging

social media channels

market segmentation

market research analysis

product distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing?

The attributes of goods or services
Both A and C
The action of promoting and selling products or services.
One that is heavily regulated by the government.

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