Intro to Marketing (Chapters 1 & 2)

How many functions of Marketing are there?

• 4

• 1

• 5

• 7

The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is 

• advertising
• marketing
• utility
• market share

The Marketing Concept is a Balance between ____________________________ and making a profit

• Finding out needs/wants

• Making a product

• Distribution

• Selling

What is NOT a benefit of Marketing

• Information is provided to consumers

• Customers/businesses wasting money

• Businesses meet consumer wants and needs easier

• Supply is matched with Demand

A group of people who share one or more common characteristics, lumped together for marketing purposes

• market segment

• sales

• online advertising

• group sales

specific groups of people with a similar profile, allowing marketers to target their messaging

• social media channels

• market segmentation

• market research analysis

• product distribution

What is marketing?

• The attributes of goods or services
• Both A and C
• The action of promoting and selling products or services.
• One that is heavily regulated by the government.

What's the definition of place utility?

• The exchange of a product for money
• Having a product where customers can buy it
• Communication with the customer
• None of the above

What is an example of possession utility?

• Retailers accept cash in exchange for merchandise
• Salespeople providing information to customers
• Owning a good
• Making a shirt out of thread

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

• Pricing

• Selling

• Marketing Information Management

• Distribution