The Promotional Mix (Intro)

The promotional mix is the set of tools a business utilizes to effectively communicate which of the following to customers?

• The impact the business has on the economy

• The benefits of products or services

• The number and type of employees

• The revenue and profits generated

Promotion is any form of communication a business or organization uses to do which of the following?

• Inform, persuade or remind people about products or services

• Show management how the chain of command should function

• Inform employees of company policies

• Train staff on proper business procedures

Which of the following tools is NOT part of the promotional mix?

• Advertising

• Public relations

• Personal selling

• Product design

If customers are not aware of a company’s products and services, which of the following will occur?

• The business will need more employees

• The business must change the products and services offered

• The business will thrive

• The business will not survive

Promotion allows businesses to improve which of the following?

• Organization skills

• Management techniques

• Public image

• Human resources

What are the two basic aspects of advertising?

• The message and the medium

• The salesperson and the customer

• The product and the service

• The information and the persuasion

Advertising which plays before a movie uses which type of advertising medium?

• Internet media

• Outdoor media

• Broadcasting media

• Print media

Which of the following is NOT an advantage of advertising?

• It entices customers visually

• It is inexpensive

• It reaches a wide audience

• It increases business awareness

Public relations is often associated with which of the following?

• Publicity or “free advertising”

• Human resources and employee relations

• Customer service

• Dishonest companies

Which of the following is NOT included in public relations?

• Sponsorships

• Buy one, get one sales

• Press kits

• Charitable donations