Decisioning

U+ Bank has a product eligibility matrix that defines what type of customers qualify for which offers when customers visit the bank's website. Which two components in the Next-Best-Action Designer allows you to define these conditions? (choose 2)

• Constraints

• Channels

• Engagement Policy

• Arbitration

Next-Best-Action ensures that communication between the business and the customer is__________ and __________. (Choose Two)

• Contextual

• Free of Jargon

• Timely

• Uniform and Generic

A company wants to optimize the value of its customer relationships using Pega Customer Decision Hub™. By analyzing customer lifecycles, Next-Best-Action can __________.

• Predict product failure

• Automate loan acceptance

• Help with resource planning

• Determine the sentiment of the contact center Operator

Through analysis of customer lifecycles, Next-Best-Action _______________

• Provides future sales reports

• Identifies global sales targets

• Anticipates retention issues

• Provides fulfillment services

A bank uses Pega Customer Service in its contact center. When a call comes in, it is routed to a service representative. Once the service representative accepts the call, the Customer Decision Hub (CDH) determines the Next-Best-Action to be offered to the customer. What information is used by the Customer Decision Hub to determine the Next-Best-Action recommendations? (Choose Two)

• Customer profile

• The service representatives profile

• The previous customer's profile

• Call context

U+ bank has decided to present the Platinum Plus credit card, a lower ranked card, to customers who visit their home page. Which arbitration factor do you configure to implement this requirement?

• Action value

• Context weighing

• Propensity

• Business levers

The arbitration factor that allows you to assign financial values to actions is called: _______________________

• Context weighing

• Action value

• Propensity

• Business levers

A bank wants to leverage Pega Customer Decision Hub's Next-Best-Action capability to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

• Only the action name and description

• Only the image location and its type

• The treatment details and relevant actions attributes

• Only the image location

U+, a retail bank, does not want to annoy customers by offering them a mortgage refinance option if they have less than 5% to pay off on their loan, although it would be profitable for the bank. Which engagement policy condition best suits this requirement?

• Suitability

• Eligibility

• Applicability

A bank is currently displaying a group of mortgage offers to its customers on their website. The bank wants to suppress the mortgage group for 1 month if a customer ignores 3 mortgage offers within that group. How do you define the suppression rule for this requirement?

• Suppress a group of actions for 30 days if there are 3 rejects for the mortgage treatment without a click

• Suppress a group of actions for 30 days if there are 3 rejects for the mortgage treatment.

• Suppress an action for 30 days if there are 3 rejects for the mortgage treatment.

• Suppress an action for 30 days if there are 3 impressions for any treatment without a click