Product (Marketing)

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader.

• Star

• Cash Cow

• Problem Child/Question Mark

• Dog

Designing activities relating to marketing objectives and the changing marketing environment

• Planning

• Marketing Planning

• Marketing Plan

• Mission Statement

A unique blend of product, place, price, and promotion strategies designed to produce mutually satisfying exchanges with a target market

• Marketing objective

• marketing strategy

• Marketing Opportunity analysis

• Marketing Mix

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that shows rapid growth but poor profit margins.

• Star

• Cash Cow

• Problem Child/Question Mark

• Dog

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that has low growth potential and a small market share.

• Star

• Cash Cow

• Problem Child/Question Mark

• Dog

What is a product extension?

• longer production time

• products with extension features

• strategies to keep the product from declining

• products that keep going through the different stages

Which stage requires lots of advertising?

• introduction

• growth

• maturity

• decline

Which stage has the least production costs?

• introduction

• maturity

• decline

• growth