Product (Marketing)

Product (Marketing)

10th - 12th Grade

18 Qs

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Product (Marketing)

Product (Marketing)

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Amy Jacobs

Used 132+ times

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18 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader.

Star

Cash Cow

Problem Child/Question Mark

Dog

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

Designing activities relating to marketing objectives and the changing marketing environment

Planning

Marketing Planning

Marketing Plan

Mission Statement

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

A unique blend of product, place, price, and promotion strategies designed to produce mutually satisfying exchanges with a target market

Marketing objective

marketing strategy

Marketing Opportunity analysis

Marketing Mix

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that shows rapid growth but poor profit margins.

Star

Cash Cow

Problem Child/Question Mark

Dog

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Which stage has rapid sales?

introduction

maturity

decline

growth

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Which stage has lots of competitors?

growth

maturity

introduction

decline

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Media Image

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that has low growth potential and a small market share.

Star

Cash Cow

Problem Child/Question Mark

Dog

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