Digital Marketing & Analytics - Introduction

What is Digital Marketing?

• Marketing of products

• Marketing in offline mode

• Marketing of products or service using digital technologies

• Traditional Marketing

Which of the below is NOT digital marketing?

• SEO

• Content Marketing

• E-Commerce

• Telemarketing

Advantage of Digital marketing? (Tick all the correct options)

• Able to reach vast numbers of potential consumers at one time.

• Easy to access as well it can be accessed any time any place

• Highly dependent on the internet.

• Low Cost

Limitation of Digital Marketing ?(Tick all the correct options)

• High reach

• Internet is subject to a lot of clutter.

• Large amount of competing goods and services.

• Some consumers lack trust online

Content marketing is ............on websites and in social media.

Email Marketing is mostly used marketing tactic in which market?

• B2C

• B2B

• C2C

• G2C

Which of the below is NOT mobile marketing?

• SMS marketing

• MMS marketing

• Proximity marketing

• SEO

Viral Marketing is? (Tick all the correct options)

• Direct marketing

• Analogous to the spread of viruses or computer viruses

• Marketing technique whereby information is passed electronically from one Internet user to another.

• Creating viral messages that appeal to individuals with high social networking potential (SNP)

Four core players of Affiliate Marketing?

• Merchant, Network 1, Network 2 and customer

• Merchant, Distributors, Network 2 and customer

• Merchant, Network , Publisher and customer

• Organization, distributors, retailers and customers

Affiliate Marketing is ? (Tick all the correct options)

• Type of performance-based marketing

• business rewards affiliates for each visitor or customer brought by the affiliate's own marketing efforts

• Is a direct marketing

• Is a Tele marketing