Marketing Final Exam_Oct.2020

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

True or False?

Sponsoring sports events is an example of marketing.

• True

• False

..................... are people who have a big social media following.

• Borrowers

• Investors

• Influencers

• Bankers

A ...................... is a special saying made from a few words that helps identify the company or brand.

• logo

• coupon

• banner

• slogan

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.
• The number of different product lines a manufactures or sells
• The process of creating, growing, and manufacturing

item you can touch, such as donuts

• sales promotions

• advertising

• market research

• good

Activity that is done for another person, ex. house cleaning

• service

• sales

• public relations

• marketing plan

One promotional advertising message broadcast on tv or radio

• communication

• competitor

• public relations

• commercial