PRINCIPLE OF MARKETING

There are _________________ basic concepts of Marketing

• 2

• 4

• 6

• 8

Between exchange and transaction, which elements come first..

• Exchange

• Transactions

Picture above are refer as _____________

• Value

• Satisfaction

What is marketing?

• The four basic marketing strategies, called the four Ps:  product, place, price, and promotion
• the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants

What is a good? 

• Tangible items that have monetary value and satisfy your needs and wants
• Intangible items that have monetary value and satisfy your needs and wants

What is a service?  

• Tangible items that have monetary value and satisfy your needs and wants
• Intangible items that have monetary value and satisfy your needs and wants

What is a marketing concept?

• Understanding the economic principles and concepts that are basic to marketing
• Idea that a business should strive to satisfy customer's needs and wants while generating a profit for the firm

What is a market?  

• All people who share similar needs and wants and who have the ability to purchase a given product
• the process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants

A consumer market consists of consumers who purchase goods and services for personal use.

• False
• True

Industrial market is that includes all businesses that buy products for use in their operations

• True
• False