FCE reading Multiple Choice

According to the text, social networks .......

• are being used by businesses for marketing.

• are about friendships.

• can damage business reputations.

• advertise on business web sites.

Why do advertisers like social network sites?

• Detailed information on each user allows targeted ads.

• They are cost-effective to advertise on.

• Most users have high disposable income.

• They can influence consumer behaviour.

What does the expression 'sprung up' in paragraph 4 mean?

• there has been rapid development of social networking sites

• the development of social networking is unplanned

• everybody is trying to copy Facebook

• social networking works in all languages

What does the word 'Few' at the beginning of paragraph 6 mean?

• Hardly any

• Not any

• Some

• Only

What should users not do on social networks?

• more detailed

• more spiritual

• more profound

• more emphatic

Personal information on social network sites .......

• can be used in court

• gives a good description of the user's personality

• is sold to the government

• is translated into many languages

Social networking is great for ......

• groups of people separated over wide areas

• academic organisations

• people who write too much information about themselves

• the law enforcement agencies