Organizing Social Accounts

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimization

• Search Engine Original

Ensuring a website appears high on the list of results returned by a search engine

• Web analyzing

• Search Developing

• Search Engine Optimization

• Content Managing

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Email marketing is a digital marketing technique to

• Reach consumers directly via e-mail using text and rich media content

• Reach consumers by sending them brochures with our company email via postal service

• Display our email addresses on every print advertisements

• Using our website as marketing tool with our email address

Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)

• Informing customers

• Increased visualization of our products and services

• Direct customer engagement

• Improved customer service

Which of the list is NOT a digital marketing advantage?

• Cost effectiveness

• Higher engagement compared to traditional marketing

• ROI is easily tracked

• All audience is suitable for digital marketing

Which of the following is a digital marketing strategy consideration? (More than 1 answer)

• Goals aligned with business goals and strategy

• Identify target audience information e.g. values, needs, interests

• Ensure that products and services has a good shopfront

• Use engaging contents e.g. photos, animations, videos, blogs

Which one of the following are good platforms for content marketing? (More than 1 answer)

• Meme

• Testimonials

• QR Codes

• Videos

Which of the following are ways to establish a web presence? (Select more than 1 answer)

• Business directory

• Engage an influencer

• Web application

• Blog