Unit 7: Psychology and Consumer Behavior Review

North et al. (2003) found that which genre of music led to people spending more money at a high-end restaurant?

• Classical

• Jazz

• Pop

• No music

What theory states that consumers make rational decisions based on the outcomes of their actions based on the concepts of value and endowment?

• Utility Theory

• Satisficing

• Prospect Theory

• Choice Heuristics

Kahneman (2011) theorized that there are 2 systems of thinking. System 1 thinking refers to

• Slow, methodical, considerate thinking and decision making

• Fast, intuitive, automatic thinking and decision making

• Not thinking at all

• Having others make decisions for you

Dayan and Bar-Hillel (2011) found that items that were most often picked on a menu were placed in what sections?

• Placement was irrelevant

• Sections with the most pictures

• In the middle of a the menu

• At the extremes (very beginning or very end of the menu)

Which of the following is not part of the AIDA model?

• Awareness

• Interest

• Desire

• Advertise

What are choice heuristics?

• Signs anchored at points in a store that display sales based on quantity

• Mental shortcuts that help people make decisions quickly based on availability and representation

• When people are blind to their own choices and preferences

• A map made based on one's memory rather than actual geographic data

Which study investigated how people would react to someone cutting in front of other people in a queue or line?

• Robson et al (2011)

• Kutlu et al. (2013)

• Milgram et al (1986)

• Woods et al. (2011)

Choose all of the correct P's of the 4 P's of the marketing mix.

• Product

• Place

• Price

• Promotion

• Placebo

Auty & Lewis (2004) investigated whether product placements in film had an effect on consumer choices in which group of people?

• Children

• Retirees

• University students

• Stay-at-home mothers

Atalay et al. (2012) found that people tend to choose products more often when they are placed where on a shelf display?

• Top right

• Bottom right

• Left side

• Center