Hospitality II Unit 4 Marketing & the Food Industry

Which of the following is NOT an example of a sales promotion material?

• Merchandising Material

• Bringing in Celebrities

• Point-of-Purchase (POP) Material

• Signage

Which of the following is NOT a presentation mix?

• Color Scheme

• Television

• Furniture

• Size

Which of the following is NOT a segment of an operation?

• Product usage segmentation

• Geographic segmentation

• Demographic segmentation

• Value segmentation

Which of the following is NOT a SWOT analysis opportunity?

• Increasing area of products

• Incorporating new online technologies

• Unique product marketing

• Expanding more globally

Which of the following is NOT an example of premiums?

• T-Shirts

• 25 percent sale

• Cups

• Pens

Which of the following is the definition of a market?

• Average group of people who desire certain products & services.

• Small group of people who desire certain products & services.

• Large group of people who desire certain products & services.

• Group of people who desire certain products & services.

Which of the following is NOT one of the ways to differentiate an operation?

• Advertising

• Service

• Physical Appearance

• Product

Which of the following is an example of a SWOT analysis strength?

• High quality products

• Entire production process done in-house

• Unique product market

• Outgrowing facilities

Which of the following is an example of a company's promotional mix?

• Image

• Physical Appearance

• Product

• Advertising

Which of the following is NOT a market trend?

• Internet social networking sites

• Aesthetics

• Service

• Attitudes about food