Hospitality II Unit 4 Marketing & the Food Industry
Authored by Robyn Sherman
Other
11th - 12th Grade
Used 5+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT an example of a sales promotion material?
Merchandising Material
Bringing in Celebrities
Point-of-Purchase (POP) Material
Signage
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a presentation mix?
Color Scheme
Television
Furniture
Size
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a segment of an operation?
Product usage segmentation
Geographic segmentation
Demographic segmentation
Value segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a SWOT analysis opportunity?
Increasing area of products
Incorporating new online technologies
Unique product marketing
Expanding more globally
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT an example of premiums?
T-Shirts
25 percent sale
Cups
Pens
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the definition of a market?
Average group of people who desire certain products & services.
Small group of people who desire certain products & services.
Large group of people who desire certain products & services.
Group of people who desire certain products & services.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the ways to differentiate an operation?
Advertising
Service
Physical Appearance
Product
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