Advertising Techniques

Advertising Techniques

7th Grade

10 Qs

quiz-placeholder

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Advertising Techniques

Advertising Techniques

Assessment

Quiz

English

7th Grade

Medium

CCSS
RI.8.5, RI.11-12.5, RI.7.5

+7

Standards-aligned

Created by

Emma Adams

Used 183+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the bandwagon strategy?

Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Advertisers use both celebrities to endorse products.

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Facts and figures refers to..

A technique that wants you to associate the good feelings created in the ad with the product.

Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The avant garde strategy is when

Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

Advertisers use both celebrities to endorse products.

Advertisers make it seem that the product is so new that you will be the first on the block to have it.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What strategy is used in this advertisement?

Transfer

Testimonial

Bandwagon

Facts and Figures

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What does the transfer strategy rely on?

Ethos

Logos

Pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Makes the claim that EVERYONE is using this product, and you should, too.

Celebrities

Fear

Bandwagon

Heartstrings

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

This ad uses (Choose two.)

experts

plain folk

celebrity

testimonial

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

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