Advertising Techniques
Authored by Emma Adams
English
7th Grade
CCSS covered
Used 190+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the bandwagon strategy?
Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Advertisers use both celebrities to endorse products.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.6.5
CCSS.RI.6.8
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Facts and figures refers to..
A technique that wants you to associate the good feelings created in the ad with the product.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.6.5
CCSS.RI.6.8
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The avant garde strategy is when
Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product
Advertisers use both celebrities to endorse products.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.6.5
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is used in this advertisement?
Transfer
Testimonial
Bandwagon
Facts and Figures
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.6.8
CCSS.RI.8.8
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the transfer strategy rely on?
Ethos
Logos
Pathos
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Makes the claim that EVERYONE is using this product, and you should, too.
Celebrities
Fear
Bandwagon
Heartstrings
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.6.5
CCSS.RI.8.8
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
This ad uses (Choose two.)
experts
plain folk
celebrity
testimonial
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.6.8
CCSS.RI.8.8
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