Research Methodology

Below is an example of a rating scale known as _______ scale.

– Very satisfied

– Somewhat satisfied

– Neither satisfied nor dissatisfied

– Somewhat dissatisfied

– Very dissatisfied

• A. Liket

• B. Likert

• C. Litkert

It is the process of choosing samples from a population.

• Sample

• Population

• Sampling

Each member of the population has a chance of being selected as a participant of a study.

• Non-probability Sampling

• Probability Sampling

This refers to a paper and pencil data gathering method wherein the subject or respondent completely answers a series of questions.

• interview method

• question and answer method

• methodology

• questionnaire

Define 'primary' data

• Data collected from the internet

• Data collected using other forms of media

• Data collected through questionnaires, interviews and observations

• Data not yet published

Which is a form of secondary data?

• Case studies

• Government websites

• Interviews

• Observations

Why is sampling used when conducting research?

• It is consistent and valid

• It is reliable and accurate

• It is reliable and has integrity

• It is representative and cost effective

What is the purpose of research?

• To increase understanding

• To ensure ethical behaviour

• To make use of questionnaires

• To formulate a research proposal

Research is

• An unorganised approach for resolving problems.

• Careful, patient, and systematic study

• Mere accumulation of knowledge

• Purely for academic purpose.

Which of the following research leads to development of new theories or concepts?

• Applied research

• Fundamental research

• Action research

• Experimental research