You will hear part of a talk about advertising jingles. For questions 1- 10, complete the sentences with a word or short phrase.

THE COMMERCIAL JINGLE

One example of the contents of a basic jingle is a

The first modern jingle in 1926 advertised a

Tags

CCSS.RF.3.3B

CCSS.RF.3.3C

CCSS.RF.3.3D

CCSS.RF.4.3A

CCSS.RF.5.3A

The rules on radio advertising in the 1930s forbade the use of ____________________________________ of goods during peak listening periods.

Tags

CCSS.RI.11-12.10

CCSS.RI.6.10

CCSS.RI.7.10

CCSS.RI.8.10

CCSS.RI.9-10.10

The programme about a family began with a jingle for a ____________________________________,which was the first of its kind in the USA.

In the 1950s, jingles were often created by ____________________________________

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

When the jingle became less popular, advertisers started to use ____________________________________

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

From the late 1980s, commercials have had to reflect a complete

Tags

CCSS.RI.11-12.7

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

Payments from advertisers have covered earnings lost due to ____________________________________ of music.

According to some psychologists, music that has a ____________________________________ to the listener

is easier to remember.

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.8.7

CCSS.RL.9-10.7

An 'ear worm' is up to (10) ___________________________________ long.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4