Which marketing approach relies least on promotional strategies?
BST2018 Independent Trials

Quiz
•
Business
•
12th Grade
•
Medium

Helene Ferrari
Used 10+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Marketing approach
Manufacturing approach
Production approach
Selling approach
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the above distribution choices is most appropriate?
A
B
C
D
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In which stage of the human resource cycle does performance appraisal take place?
Acquisition
Development
Recruitment
Separation
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which leadership style gives employees the least level of freedom to make decisions?
Autocratic
Delegative
Democratic
Participative
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which identifies only transformed resources?
Materials, customers and facilities
Information, customers and materials
Facilities, human resources and customers
Information, facilities and human resources
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the name given to the core group of customers to whom a business primarily promotes and prices its products?
Market segmentation
Mass market
Niche market
Target market
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following would help a business achieve cost leadership?
Economies of scale
Less use of technology
Reducing output volume
Using high quality inputs
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