Design Elements & Principles

How many design elements are there?

• 9

• 6

• 12

• 8

What design element is a visual representation of words, numbers and characters?

• Type

• Texture

• Form

• Word

What is the smallest element of a visual communication? It can be a dot but it is not necessarily circular.

• Form

• Shape

• Type

• Point

What element is a continuous mark on a surface? It can be straight, curvy, precise, of consistent weight, broken, dotted or rough and textured.

• Texture

• Tone

• Line

• Shape

What element is an enclosure? It can be simply an outline, a ‘stroke’ in digital media or an area of colour, shade or texture, a ‘fill’ in digital media. It can be organic, geometric, hard-edged or feathered, abstract or symbolic and can be used in conjunction with other elements to create form or pattern

• Form

• Type

• Point

• Shape

What element is a three-dimensional entity in visual communication? It can be real as in a construction, or illustrated as seen in an illustration.

• Shape

• Line

• Form

• Point

What design element is light or dark variation of any colour?

• Shape

• Colour

• Form

• Tone

What design element communicates information about the characteristics of an object? Rendered architectural illustrations might depict stone or brickwork, reflective glass surfaces and the foliage of surrounding trees.

• Line

• Tone

• Texture

• Shape

What design element is light in different wavelengths as they appear to the eye?

• Texture

• Tone

• Colour

• Line

This design principle refers to the negative and positive shapes, space or forms within a composition.

• Balance

• Scale

• Figure-Ground

• Contrast