Persuasion

What is persuasion?

A catchy phrase or statement

• Slogan

• Repetition

• Bandwagon

• Product Comparison

The name of a product or idea is repeated over and over again

• Slogan

• Repetition

• Testimonial

• Glittering Generalities

You are urged to believe something or buy something because everyone else is doing it

• Slogan

• Repetition

• Bandwagon

• Transfer

A well-known person supports a product or idea verbally

• Slogan

• Bandwagon

• Testimonial

• Glittering Generalities

Words or images that appeal to the audiences emotions

• Bandwagon

• Testimonial

• Product Comparison

• Emotional Appeal

The opinions of experts in a certain field tells the audience to buy, believe, or agree.

• Product comparison

• Expert opinion

• Transfer

• Glittering Generalities

Adjectives are used to make the product or idea sound better than it actually is

• Glittering Generalities

• Expert Opinion

• Product Comparison

• Testimonial

Well-known people's names or images are used but no direct quotes supporting the product or idea.

• Transfer

• Plain folks

• Product comparison

• Testimonial

Ordinary people are used to convince other to believe, buy, or agree

• Plain Folks

• Expert Opinion

• Sogan

• Bandwagon