Market Segmentation
Authored by Ashleigh Moreton
Business
7th Grade
Used 11+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is market segmentation?
The process of creating a profile for a customer
The process of dividing a market of potential customers into groups, or segments, based on different characteristics
The process of gathering information of potential customers
A process within advertising
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In business terms, what is a market?
Where meat is sold on a weekend
A place where buyers and sellers come to find the best deals possible for one day a month
Where fresh fruit and veg is sold
A place where buyers and sellers come together to trade goods and services
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In which of the following ways can a market be segmented?
Age
Favourite fruit
Colour preference
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In which of the following ways can a market be segmented?
Chocolate flavour preference
Gender
Favourite animal
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In which of the following ways can a market be segmented?
Favourite running shoes
Type of gym they like
Lifestyle
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In which of the following ways can a market be segmented?
Income
Money
Cash
7.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
What would be the best TWO ways to segment a market for TOYS?
Gender
Age
Lifestyle
Ethnicity
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