Market Segmentation

What is market segmentation?

• The process of creating a profile for a customer

• The process of dividing a market of potential customers into groups, or segments, based on different characteristics

• The process of gathering information of potential customers

• A process within advertising

In business terms, what is a market?

• Where meat is sold on a weekend

• A place where buyers and sellers come to find the best deals possible for one day a month

• Where fresh fruit and veg is sold

• A place where buyers and sellers come together to trade goods and services

In which of the following ways can a market be segmented?

• Age

• Favourite fruit

• Colour preference

In which of the following ways can a market be segmented?

• Chocolate flavour preference

• Gender

• Favourite animal

In which of the following ways can a market be segmented?

• Favourite running shoes

• Type of gym they like

• Lifestyle

In which of the following ways can a market be segmented?

• Income

• Money

• Cash

What would be the best TWO ways to segment a market for TOYS?

• Gender

• Age

• Lifestyle

• Ethnicity

What would be the best way to segment a market for FARMING EQUIPMENT?

• Gender

• Age

• Lifestyle

• Ethnicity

What would be the best TWO ways to segment a market for CARS?

• Income

• Age

• Lifestyle

• Ethnicity

What would be the best way to segment a market for WALKING STICKS?

• Gender

• Age

• Income

• Ethnicity