What is the primary reason for businesses to establish an online presence?

• To limit customer interaction

• To avoid competition

• To enhance visibility and engagement

• To reduce operational costs

What type of online presence allows for customer interaction through live chats?

• Passive Presence

• Providing Information

• Offering Interactive Presence

• Brand-building Sites

Which sector uses an online presence primarily for fundraising?

• Public Sector

• Private Sector

• Voluntary/Not-for-Profit Sector

• Corporate Sector

What is an example of a passive online presence?

• Company Blogs

• Online Brochures

• E-commerce Platforms

• Social Media Ads

Which of the following is NOT a type of online advertising?

• Social Media Ads

• Email Marketing

• Direct Mail Marketing

• Influencer Marketing

What is the main advantage of e-commerce according to Nasdaq's projection?

• Decreased customer service needs

• Reduction in online fraud

• 95% of purchases will be online by 2040

• Increased physical store sales

Which online business is known for providing a CRM system?

• Salesforce.com

• Booking.com

• Netflix

• JD.com

Which of the following is an example of providing information online?

• Social Media Ads

• Company Blogs

• Online Transactions

• E-commerce Platforms

What type of online presence focuses on building brand identity?

• Offering Interactive Customization

• Brand-building Sites

• Providing Information

• Passive Presence

Which of the following is a characteristic of direct online selling of goods?

• Providing customer support

• Selling only intangible services

• Offering subscription-based services

• Selling physical and digital goods