Consumer Attitude

____________ is a settled way of thinking or feeling about something.

• Attitude

• Perception

• Motivation

• Learning

Attitude= ______+________+______

• Knowledge+Emotional+Behavioural

• Knowledge+Personality+Behavioural

• Knowledge+Economic+Behavioural

ABC model represents

• Balance Theory

• Congruity Theory

_____________ function of attitude protects self-image.

• Value expressive

• Knowledge

• Utilitarian

• Ego-Defensive

Attitude shapes your personality

• True

• False

Knowledge function helps in achieving desired benefits.

• True

• False

The tri-component model is also known as the favourable attitude model.

• True

• False

__________ theory represents the increase or decrease of Attitude according to influences.

• Balance

• Congruity

• Cognitive dissonance

• Jungian

Liking+Fact+Relationship is an equation of representing the _____________ theory.

• Congruity

• Jungian

• Cognitive dissonance

• Balance

When attitudes and beliefs conflict it is defined as ________________

• Congruence

• Balance

• Cognitive dissonance

• Ego defensive