Chapter 12- Marketing Channels, Logistics, and Supply Chain

Which of these is not a disadvantage of E-retailing?

• Easier for customers to walk away

• Considerable information for product research

• Security of personal data

• Reduced ability to upsell

Market makers hinder the ability of buyers and sellers to get together.

• True

• False

Which marketplace has the longest distribution channels:

• Non-for- profit

• Service channels

• Consumer

• Service firms

How does Direct selling as a market Channel carry goods?

• Franchisors

• Direct channels

• Risk analysis

• Representatives

Which of these is not typically considered when selecting a warehouse site?

• Access to major transport modes

• Availability of workforce

• Proximity to destinations and sources

• All of the above must be considered

Security is a major trade off in mode selection.

• True

• False

Value networks are fluid and complex.

• True

• False

Value Co-Creation is the combining of capabilities among members of a value network to create values.

• True

• False