Unit 4 Review - SEM

Unit 4 Review - SEM

9th - 12th Grade

30 Qs

quiz-placeholder

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Unit 4 Review - SEM

Unit 4 Review - SEM

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Medium

Created by

Cynthia Teeguarden

Used 3+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consumer’s family size is part of his or her

Behaviors

Demographics

Psychographics

Market segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A consumer’s level of education and income are considered

Behaviors

Psychographics

Geographics

Demographics

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After a company has identified and segmented its target market, the next step is to conduct

Market research

A marginal analysis

Psychographics

Diversity marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are intended purposes of differentiated marketing EXCEPT

To create brand loyalists

To increase sales

To save advertisement costs

To generate referrals

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following can be classified as psychographics EXCEPT

World views

Emotional state

Personality

Opinions

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Companies who communicate to their ethnically diverse consumers in their native languages are adequately acknowledging their diversity.

True

False

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Culture has little to no effect on a consumer’s purchasing decisions.

True

False

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