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Marketing Mix - Promotion

Authored by Chad Jonas

Business

10th - 12th Grade

Used 8+ times

Marketing Mix - Promotion
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18 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Advertising & Direct Marketing

creates awareness of a business product

cultivates a favorable image and brand recognition

stimulates sales, reinforce advertising, & support selling efforts

builds on previous efforts to complete sale

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Sales Promotion

creates awareness of a business product

cultivates a favorable image and brand recognition

stimulates sales, reinforce advertising, & support selling efforts

builds on previous efforts to complete sale

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Personal Selling

creates awareness of a business product

cultivates a favorable image and brand recognition

stimulates sales, reinforce advertising, & support selling efforts

builds on previous efforts to complete sale

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Public Relations

creates awareness of a business product

cultivates a favorable image and brand recognition

stimulates sales, reinforce advertising, & support selling efforts

builds on previous efforts to complete sale

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Approval of support of a product/idea by a celebrity lending his/her image or name to a product.

Advertising

Sponsorship

Endorsement

Guerilla Marketing

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When a company supports an event or organization by providing money or resources.

Sponsorship

Guerilla Marketing

Pricing

Endorsement

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Sponsorships do all of the following EXCEPT

Enhance image/shape attitudes

Drive sales

Positive publicity & heightening visibility

Provide free advertising

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