Consumerism, Advertisement, and Women in 1920s America

Which of the following is NOT a reason for the increase in advertising and consumerism in the 1920s?

• Economic boom

• Radio and radio advertising

• The civil rights movement

• Cultural shifts away from conservative styles, especially regarding women

Which of the following is NOT part of the "Flapper" look?

• Short hair

• Hoop skirts

• Gaudy jewelry

• Short, shapeless dresses

Which demographic was advertising largely targeted toward?

• Upper-class white men

• Middle class white women

• Upper class white women

• Middle class women of color

Women in the _____ were more likely to participate in consumerism.

Which of the following are persuasive topics advertisers often used to target women in the 1920s?

• Race

• Fear of aging

• Hygiene

• Being appealing to men

• Appearing intelligent