MARKETING MANAGEMENT

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

• Sunita

• Suman

• Both

• None

Needs of _________ are being focused in Marketing.

• Customer

• producer

• Retailer

• wholesaler

Which concept of marketing emphasis on availability and affordability of the product –

• selling

• production

• product

• marketing

This marketing concept focuses on persuading and convincing customers to buy the Products-

• production

• product

• selling

• marketing

Which of the tools of public relations describes the financial activities of the company –

• Press Kit

• Annual Reports

• Press Release

• News Letter

From among the following, identify the factor which does not form part of facilitating function of marketing?

• Financing

• Risk bearing

• Packaging

• Standardization

______ refers to classifying the product into different groups with same characteristics.

• grading

• branding

• packaging

• labeling

What is the person who buys a product called?

• Retailer

• Saler

• Purchaser

• Customer

An entrepreneur is someone 

• Someone who works for a new business
• Someone who starts a new business
• Someone who takes over an existing business
• Someone who does not want to work

Any goods and services a business sells

• advertising

• product

• market segment

• profit