MARKETING

MARKETING

University

10 Qs

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MARKETING

MARKETING

Assessment

Quiz

Education

University

Practice Problem

Hard

Created by

Bibi Shah

Used 33+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT likely to be a demographic characteristic of a population?

A. income level

B. age

C. lifestyle

D. education

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_______is characterized by low involvement, a short time frame, an internal-only information search, and low costs.

A. Limited decision making

B. Routine response behavior

C. Emotional buying

D. Intensive decision making

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The external environment......

A. cannot be influence and control by marketing managers

B. does not change overtime

C. can be controlled in much the same manner as the internal marketing mix

D. must be continually monitored by marketing managers

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Four competing philosophies strongly influence the role of marketing activities within an organization. Which of the following is not a marketing management philosophy?

A. Societal marketing orientation

B. Sales orientation

C. Profitability orientation

D. Marketing orientation

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_______is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have.

A. Leveraging

B. Transformation

C. Exchange

D. Synergy

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The pyramid of corporate social responsibilities contains all of the following components EXCEPT:

A. economic responsibilities

B. cultural responsibilities

C. ethical responsibilities

D. legal responsibilities

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Serene, a college student, tends to buy the same brands of toothpaste, shampoo, and deodorant, which is often the strongest source of group influence upon the individual for many product purchases?

A. psychographic group

B. social class

C. subculture

D. family

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