MARKETING

Which of the following is NOT likely to be a demographic characteristic of a population?

• A. income level

• B. age

• C. lifestyle

• D. education

_______is characterized by low involvement, a short time frame, an internal-only information search, and low costs.

• A. Limited decision making

• B. Routine response behavior

• C. Emotional buying

• D. Intensive decision making

The external environment......

• A. cannot be influence and control by marketing managers

• B. does not change overtime

• C. can be controlled in much the same manner as the internal marketing mix

• D. must be continually monitored by marketing managers

Four competing philosophies strongly influence the role of marketing activities within an organization. Which of the following is not a marketing management philosophy?

• A. Societal marketing orientation

• B. Sales orientation

• C. Profitability orientation

• D. Marketing orientation

_______is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have.

• A. Leveraging

• B. Transformation

• C. Exchange

• D. Synergy

The pyramid of corporate social responsibilities contains all of the following components EXCEPT:

• A. economic responsibilities

• B. cultural responsibilities

• C. ethical responsibilities

• D. legal responsibilities

Serene, a college student, tends to buy the same brands of toothpaste, shampoo, and deodorant, which is often the strongest source of group influence upon the individual for many product purchases?

• A. psychographic group

• B. social class

• C. subculture

• D. family

Income, ethnic background, gender, and age are all examples of _____segmentation bases.

• A. geodemographic

• B. organizational

• C. demographic

• D. socioeconomic

__________describe how consumer make purchase decision and how they use and dispose of the purchased goods or services.

• A. psychographics

• B. consumer behavior

• C. marketing

• D. consumerism

According to the pyramid of corporate social responsibility, the foundation of such social responsibility of a firm comes from

• A. economic responsibilities.

• B. legal responsibilities.

• C. ethical responsibilities.

• D. philanthropic responsibilities.