TECHNICAL DRAFTING assessment module 1&2

Managerial tool used to assess the environment, gather information and in strategic planning

• Marketing

• SWOT Analysis

• Business seminar

• Business marketing

These are the things that an organization distinguishes from other competitors.

• Opportunities

• Strengths

• Threats

• Weaknesses

The openings or chances for something positive to happen and required an eye to what might happen in the future.

• Opportunities

• Strengths

• Threats

• Weaknesses

These include anything that can negatively affect business from the outside.

• Opportunities

• Strengths

• Threats

• Weaknesses

A tangible item that is put on the market for acquisition and consumption.

• Needs

• Product

• Services

• Wants

The important things which an individual cannot live without them

• business

• luxuries

• wants

• basic needs

The following are examples of peoples’ basic needs, except:

• Recreation

• Clothing

• Shelter

• Food

Which of the following should be considered first by a prospective entrepreneur in choosing the right location for his/her store?

• Types of merchandise

• The access of the target customers

• The attractiveness of the store layout

• The prevailing prices of goods in the area

Ben plans to put a “digi-print” studio in their locality. Which of the following will help him determine a successful plan for setting up of his business?

• Survey of consumer associations

• Checking for similar business to avoid competition

• Getting feedback on the quality of service

• Conducting a SWOT analysis

When an entrepreneur improves and alters products to make it more appealing to target consumers, he/she is doing an _____ of the product.

• alteration

• invention

• innovation

• improvisation