Communication in the form of printed publications, such as flyers, newspapers and magazines.

• Desktop Publishing

• Digital Media

• Print Media

• Design Elements

Any form of media that uses electronic devices for distribution.

• Print Media

• Digital Media

• Desktop Publishing

• Design Elements

The creation of documents using page layout software on a personal ("desktop") computer.

• Desktop Publishing

• Print Media

• Digital Media

• Design Elements

The fundamentals to all designs: form, shape, line, texture, color, space, movement.

• Digital Media

• Design Elements

• Print Media

• Desktop Publishing

The symmetrical or asymmetrical distribution of the visual weight of objects, colors, texture, and space.

• Repetition

• Proportion

• Contrast

• Balance

Refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.

• Repetition

• Proportion

• Contrast

• Balance

The relationship of one thing to another in terms of quantity, size, or number; ratio.

• Balance

• Contrast

• Proportion

• Repetition

The action of repeating something that has already been done.

• Repetition

• Balance

• Contrast

• Proportion

The design rule that says things that are related should be grouped together, things that are unrelated should be spaced apart.

• Proportion

• Repetition

• Proximity

• Alignment

A design principle that refers to unifying and organizing text or graphics on a page such as left, center, right and justified.

• Repetition

• Alignment

• Proximity

• Proportion