RO81 LO2 The role of the client

A publishing company are about to launch the next book in a successful fiction series. They have asked an advertising company to design a range of promotional materials for displaying in bookshops.

In this example, the publishing company are...

• The customer

• The client

• The end user

• The readers

A publishing company are about to launch the next book in a successful fiction series. They have asked an advertising company to design a range of promotional materials for displaying in bookshops.

What term describes the instructions given to the advertising company?

• The brief

• The client requirements

• The book title

• A visualisation diagram

Which of the following would NOT appear in a client brief or specification?

• Timeline

• Target audience

• Brand image

• Mood board

Which of the following WOULD appear in a client brief or specification?

• Story board

• Script

• Purpose of the product

• Mood board

How many of the following could be considered when considering a target audience? (choose 1 - 4 answers)

• Age

• Gender

• Ethnicity

• Occupation

A publishing company are about to launch the next book in a successful fiction series. They have asked an advertising company to design a range of promotional materials for displaying in bookshops.

What might the company have to consider in terms of "brand guidelines" for the publishers?

• How their logo is used

• What other books they publish

• The colours to be used in the materials produced

• Fonts and typefaces to be used

A publishing company are about to launch the next book in a successful fiction series. They have asked an advertising company to design a range of promotional materials for displaying in bookshops.

What types of materials would be most appropriate? (Choose 1 - 4 answers)

• Podcast

• Posters

• Video

• Leaflet/flyer

Which of the following statements is NOT true?

• Adverts sometimes use emotion to meet their purpose

• Adverts are produced to reflect a given "theme" of the company/organisation they are designed for

• Companies do not always create their own advertisements

• All adverts are designed to sell products

A publishing company are about to launch the next book in a successful fiction series. They have asked an advertising company to design a range of promotional materials for displaying in bookshops.

What rules might they have for how their logo can be used? (Choose 1-4 options)

• The colour of the logo cannot be changed

• The logo cannot be distorted

• The logo cannot be moved behind or too close to other objects

• The logo can be used as they see fit

A publishing company are about to launch the next book in a successful fiction series. They have asked an advertising company to design a range of promotional materials for displaying in bookshops.

Which of the following statements is NOT true?

• The promotional materials could be targeted at previous readers of the series

• The target audience could be "anyone"

• The materials could aimed at people who have read the same genre of book

• The materials could target more than one group of potential customers