CP3 conclusion

Which factors are influencing consumer's choice?

• Presentation order

• Mood

• Availability

• All the options are correct

You own a hotel and you offer apples and cake as a desert for lunch. How could you change the guest's behavior that they eat more cake?

• Cut apples and cake in smaller pieces

• Offer more apples than cakes

• Provide information about the amount of calories

• All are correct

You just had an amazing date, and are now shoe shopping. Which marketing tactic would work best on you?

• You filter on the most popular item

• You read the line: "Sold in over 100 countries!"

• You read the line: "Only available for people with a membership"

• You read the reviews and pick the shoe that has the most good reviews

You just are going to an adrenaline fueled heavy metal concert with a friend. Everything seems quite frightful... What kind of clothes would you pick to wear during your night out?

• Something revealing, tight and leathery

• You ask your friend what people normally wear and adapt

• You wear the hippy outfit you wore to a seventies concert

• Just your normal clothes, it doesn't matter if that is weird or not

How can option attachment best be described?

• The appeal of the non-chosen option, although enhanced, does not typically exceed that of the chosen option

• Consumer want to reverse one's choice, because the forgone option ends up looking better than the chosen one

• When the consumer feels post-choice discomfort and an increase in the attractiveness of the forgone option

• Consumer is 100% satisfied with his choice since he evaluated all options closely

Why can consumers be classified as irrational decision makers, according to what we have learned?

• Because they can be easily influenced by their environment.

• Because they don't feel satisfied after a choice, although they evaluated all attributes of the choice

• Because they always decide for the option they get the most value from, disregarding other influences

• Because they base their decision on defaults