Marketing & Advertising Assessment 1

Which TWO brands listed are DIRECT competitors

• Amazon & Walmart

• Lowes & Home Depot

• Wayfair & Sam's

• Amazon & Home Depot

Which of the following definition describes collecting data about a brand and the markets

• Target Market

• Market Research

• Segmentation

• Branding

If you decide to buy a shirt, but you can't find your SIZE, which part of the 4P's has failed?

• Place

• Product

• Price

• Promotion

A Target Market is a the specific group of people that a brand focuses on when promoting

• True

• False

Effective advertisng uses various types of persuasion

• True

• Never

• False

• When approved

The Marketing Mix includes which 4 components?

• Product, Price, Place, Promotion
• Place, Pattern, Promotion, Pizazz 
• Point of View, Place, Pattern, Premium
• Promotion, Pattern, Premium, Product

A short song used in advertising is called a:

• Jingle

• Pop-up

• Spot

“I’m lovin’ it” and “Always Coca-Cola” are:

• Logos

• Jingles

• Slogans

The last step of product development is

• develop a business plan

• develop the product

• test-market the product

• evaluate customer acceptance

Advertising is part of the marketing function called

• distribution

• financing

• promotion

• selling