Marketing & Advertising Assessment 1

Quiz
•
Business
•
9th - 12th Grade
•
Medium
+2
Standards-aligned
Deborah Gilliam
Used 66+ times
FREE Resource
21 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which TWO brands listed are DIRECT competitors
Amazon & Walmart
Lowes & Home Depot
Wayfair & Sam's
Amazon & Home Depot
2.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following definition describes collecting data about a brand and the markets
Target Market
Market Research
Segmentation
Branding
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
If you decide to buy a shirt, but you can't find your SIZE, which part of the 4P's has failed?
Place
Product
Price
Promotion
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
A Target Market is a the specific group of people that a brand focuses on when promoting
True
False
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Effective advertisng uses various types of persuasion
True
Never
False
When approved
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
7.
MULTIPLE SELECT QUESTION
3 mins • 1 pt
A short song used in advertising is called a:
Jingle
Pop-up
Spot
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