SEM Test #2

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?

• It provides exclusivity and has potential to maximize exposure
• It is the least expensive way to create name recognition. 

Which is an example of a licensed product?

•  NASCAR earrings 
• Wheaties cereal box featuring an athlete 

The ultimate purpose of branding in sports or event marketing is to achieve which action?

• Encourage sales
• Create awareness 

Athletes are often considered to be particularly effective promoting products related to which of their areas?

•  Sport
• Lifestyle

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?

•  Team-building 
• Cross-promotion 

Which is an example of a celebrity endorsing an event simply by being associated with it?

•  Attending a grand opening 
• Cheering for a football team 

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Brand awareness 
• Financial accountability 

Which is the basis for the licensing process

• Trademarked property 
• Sponsorship

If Coca-Cola is the only soft-drink sponsor of a person’s favorite team, the role of Coca-Cola exemplifies which type of sponsor?

• Exclusive 
• Dynamic

 Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?

• Ambush 
• Target