Quiz chapter 3

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macroenvironment

• the microenvironment

• the marketing environment

• the demographic environment

• the global environment

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

• the migration toward micropolitan and suburban areas

• the move from rural to metropolitan areas

• the increasing number of nontraditional households

• the growing percentage of married couples who do not have children

• the declining number of manufacturing workers

Currently,Moises is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Moises' employer?

• a financial intermediary

• a physical distribution firm

• a marketing service agency

• a reseller

• a green marketer

A ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

• team

• competitor

• market

• public

• intermediary

A ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

• team

• competitor

• market

• public

• intermediary

Which of the following is NOT an example of the type of public that is part of a company's marketing environment?

• financial

• media

• government

• citizen-action

• marketing department

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.

• business

• reseller

• government

• consumer

• marketing intermediary

Which type of market buys goods and services for further processing or for use in the production process?

• business

• reseller

• government

• consumer

• marketing intermediary

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

ssing or for use in the production process?

• business

• reseller

• government

• consumer

• marketing intermediary

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

ssing or for use in the production process?

• demographic

• psychographic

• economic

• geographic

• cultural