sales letter

what is the purpose of a sales letter?

• to order a product

• to enquire information

• to persuade a reader to purchase a product or service

Below are the qualities of a sales letter, except...

• engaging

• entertaining

• reassuring

These are following NAGMA, except....

• Analysis

• Need

• Grab attention

here are the parts of sales letter

• opening paragraph

• salutation

• message

• act now

• closing

here are the things that you write in the opening paragraph, except....

• introduce yourself

• create a problem and solve it

• give information about the product

here are the parts following NAGMA to persuasion:

• dates

• grab attention

• message

• act now

in the Act Now part, you can write the following things, except....

• call us now...

• hurry up, limited edition only. Come and get it now.

• sincerely yours

here are the things you need to consider in writing sales letter, except...

• introduce yourself

• following NAGMA to persuasion

• be creative

why is sales letter unlike other business letters?

• because it's entertaining

• because you can be creative

• because it's very long

tips for writing sales letter are...

• introduce yourself and the product well

• be clear in what you are offering

• choose your words

• always use headline

• make the first sentence of each paragraph counts