Marketing Starts with Consumers

Marketing Starts with Consumers

9th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Starts with Consumers

Marketing Starts with Consumers

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Medium

Created by

Lucas Corley

Used 4+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ is the study of consumers and how they make decisions.

Marketing

Consumer Behavior

Hierarchy of Needs

Wants

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ is a consumer who buys a product for personal use

Business Consumer

Full Consumer

Final Consumer

Private Consumer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ is a consumer who buys a product and uses it to make other products they will sell.

Business Consumer

Full Consumer

Final Consumer

Private Consumer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ is a culturally defined way to fulfill a need

Product

Esteem

Self-Actualization

Want

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ is the lowest level of the hierarchy of needs and encompasses things we need to live like food, drink, shelter

Security

Physiological

Esteem

Social

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ is the second level of the hierarchy of needs and can be applied to both personal and economic situations

Self-Actualization

Physiological

Social

Security

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ is the third level of the hierarchy of needs and encompasses a sense of belonging like friends and family

Social

Security

Esteem

Self-Actualization

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