Junior Content Producer / Unit 3 Marketing Strategy

True or false: Branding is more effective in print advertising than digital

• True

• False

What percentage of readers think print ads are more interesting to them than digital adds?

• 39%

• 139%

• 54%

• 8%

Fill in the blank: _____ marketing focuses on generating new leads and prospects for the business

Which of the below are examples of Earned Media?

• Influencer marketing

• PR outreach

• Posting on Instagram

• Creating a blog post

When pitching creative work, how many options should you present to your client?

• One

• Two

• Three

• Four

Which of the below is NOT a category in the PESO model?

• Political

• Earned

• Shared

• Owned

Select the options below of benefits and weaknesses of different PESO categories

• Trust

• Size

• Calculation

• Predictability

How confident do you feel pitching your ideas to an audience?

• Get me in front of the client, I've got this!

• I'd much rather my manager took the lead, but I'm OK

• I literally won't even walk into the room

• I'm unsure