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Junior Content Producer / Unit 3 Marketing Strategy

Authored by Dale Walker

Design, Computers

1st - 3rd Grade

Used 5+ times

Junior Content Producer / Unit 3 Marketing Strategy
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or false: Branding is more effective in print advertising than digital

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of readers think print ads are more interesting to them than digital adds?

39%

139%

54%

8%

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Fill in the blank: _____ marketing focuses on generating new leads and prospects for the business

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the below are examples of Earned Media?

Influencer marketing

PR outreach

Posting on Instagram

Creating a blog post

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When pitching creative work, how many options should you present to your client?

One

Two

Three

Four

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the below is NOT a category in the PESO model?

Political

Earned

Shared

Owned

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Select the options below of benefits and weaknesses of different PESO categories

Trust

Size

Calculation

Predictability

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