SEO Overview

What means SEA

• Search Employment Airport

• Search Engine Action

• Search Engine Advertising

• System Emphashis Across

• Pay-per-clic

What is the first E-commerce search engine ?

• Google Shopping

• Amazon

• Google

What is CTR for ?

• A specific technic of SEO

• This is the click rate in the search results.

• It is the ratio between the impressions and the number of clicks.

• Control Technic Ratio

The 3 pillars of SEO are

• Technique

• Content

• Popularity

• Relevance

• News

For Google Position #0 is

• Not seeing your website in Google search results

• A default response created by Google for a query

• A Google strike to punish a site that does everything to be in first position

• A new SEO issue highlighting the most relevant content

SEO is for Google

• The most natural way to meet the needs of Internet users

• An increasingly important issue

• Gradually relegated behind paid referencing

The future of SEO is :

• Shorter and shorter requests

• Answer and not search engines

• The integration of the different paths of an Internet user, whatever the device used.

• Increasingly fine targeting of Internet users for advertisers via Google tools

Why is SEO the most qualitative digital acquisition lever?

• Because it is the only medium where you can be present for free and where profitability is therefore maximum.

• Because it is the only media where you can position yourself on the key words you want to use

• Because it is the only medium where you can pick up the Internet user according to his behaviour.

• Because it is the only medium where the Internet user searches for information on his own and not the other way round.

What is universal research?

• A frozen SERP, whatever the query is

• A SERP containing only web results

• A similar search for all

• The display of images, videos, news, maps in a SERP

What does SEO mean?

• Natural Search Engine Optimisation

• Search Engine Optimization

• Organic referencing

• System Engine Origan