Vocabulary Market Leader Intermediate p7

Vocabulary Market Leader Intermediate p7

Professional Development

12 Qs

quiz-placeholder

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Vocabulary Market Leader Intermediate p7

Vocabulary Market Leader Intermediate p7

Assessment

Quiz

English

Professional Development

Easy

Created by

Cecilia Bianchi

Used 1+ times

FREE Resource

12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumers who always buy Sony when they need a new TV are showing brand . . . . . .

awareness

loyalty

image

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A fashion designer who launches his o r her own perfume is an example of brand ...

stretching

awareness

loyalty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The brand. . . . . . . . . . . . of Mercedes-Benz is such that its products are seen as safe, reliable,

luxurious, well made and expensive.

image

loyalty

stretching

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

George Clooney advertising Nespresso is an example of product . . . .

endorsement

launch

placement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product . . . . . . . consists of introduction, growth, maturity and decline.

endorsement

lifecycle

range

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Wal-Mart's wide product . . . . . . . means that it is attractive to all sectors of the American market.

lifecycle

range

launch

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of Aston Martin cars and Sony computers in James Bond films are examples of product . . . . .

endorsement

range

placement

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