Vocabulary Market Leader Intermediate p7

Consumers who always buy Sony when they need a new TV are showing brand . . . . . .

• awareness

• loyalty

• image

A fashion designer who launches his o r her own perfume is an example of brand ...

• stretching

• awareness

• loyalty

The brand. . . . . . . . . . . . of Mercedes-Benz is such that its products are seen as safe, reliable,

luxurious, well made and expensive.

• image

• loyalty

• stretching

George Clooney advertising Nespresso is an example of product . . . .

• endorsement

• launch

• placement

A product . . . . . . . consists of introduction, growth, maturity and decline.

• endorsement

• lifecycle

• range

Wal-Mart's wide product . . . . . . . means that it is attractive to all sectors of the American market.

• lifecycle

• range

• launch

The use of Aston Martin cars and Sony computers in James Bond films are examples of product . . . . .

• endorsement

• range

• placement

Microsoft is the market . . . . . . . . . in computer software.

• leader

• share

• segment

In countries with old populations, the over·60s age group is becoming an increasingly important market . . . . . . .

• segment

• leader

• research

Pepsi is the market . . . . . . . in sodas.

• challenger

• segment

• research