Marketing Management

Which of the following could not be marketed?

• On-line trading, Business processing outsourcing etc.
• Sports events, Music concert etc.
• Visit Udaipur - "The City of Lakes"
• None of these

"Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by …..

• Harold Koontz
• Kreitner
• Philip Kotler
• Robert L. Trewelly

"Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?

• Production concept

• Product concept

• Selling concept

• Marketing concept

Under which marketing philosophy, the firm shifted from quantity of production to quality of products?

• Production concept
• Product concept
• Selling concept
• Marketing concept

Which of the following is correct with reference to main focus of marketing philosophies?

• Production concept - Customer needs
• Product concept - Quantity of products
• Selling concept - Existing products
• Marketing concept - Quality of products

Make the correct sequence of marketing functions from the following: (1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading

• 1, 3, 2, 4, 5
• 1, 3, 4, 2, 5
• 1, 2, 3, 4, 5
• 1, 3, 2, 5, 4

which one of the following is not a 4 P's of marketing?

• Public
• Promotion
• Price
• Place

Packaging, Lebelling and Branding are the important elements of which of the following marketing mix?

• Place
• Price
• Product
• Promotion

Which one of the following is a "Generic" name of product?

• MRF Tyre
• Close-up Toothpaste
• Wristwatch
• Canon Camera

Which of the following is the example of a tube of shaving cream?

• Primary Packaging
• Secondary Packaging
• Transportation Packaging<br />
• None of these