Search Header Logo

Marketing Management

Authored by Giriraj Shrivastava

Other

12th Grade

Used 274+ times

Marketing Management
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following could not be marketed?

On-line trading, Business processing outsourcing etc.
Sports events, Music concert etc.
Visit Udaipur - "The City of Lakes"
None of these

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

"Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by …..

Harold Koontz
Kreitner
Philip Kotler
Robert L. Trewelly

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

"Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?

Production concept

Product concept

Selling concept

Marketing concept

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Under which marketing philosophy, the firm shifted from quantity of production to quality of products?

Production concept
Product concept
Selling concept
Marketing concept

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is correct with reference to main focus of marketing philosophies?

Production concept - Customer needs
Product concept - Quantity of products
Selling concept - Existing products
Marketing concept - Quality of products

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Make the correct sequence of marketing functions from the following: (1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading

1, 3, 2, 4, 5
1, 3, 4, 2, 5
1, 2, 3, 4, 5
1, 3, 2, 5, 4

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

which one of the following is not a 4 P's of marketing?

Public
Promotion
Price
Place

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?