Marketing Mix

The marketing mix is also known as;

• Price, Product, Profit, Promotion

• Product, Profit, Place, Promotion

• Place, Product, Price, Promotion

• Product, Place, People, Promotion

Which of the following is NOT one of the four Ps of the marketing mix?

• Packaging

• Place

• Price

• Promotion

The price of the product must ALWAYS be;

• the same

• at a level consumers will pay

• the lowest it can be

• the highest it can be

The marketing mix helps a business;

• Gain finance

• Recruit staff

• Improve production

• Market it’s products and services

Promotional pricing is used when:

• The product is well established in the market

• The business wants rid of old stock

• The business has many competitors

• The product has high demand