Advertising

the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

• Infringement

• Copyright

• Advertising Agency

• Logo

What type of ad is this?

• Everybody likes it
• Health ad
• Price is right
• Eye/nose appeal

Tags

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors

Tags

CCSS.RI.5.5

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

Advertising is all about building

• Build

• Commercial ad

• Brand

• Political Ad

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Tags

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

Who is the target audience of this advertisement?

• People who are interested in sea voyage

• people who are interested in ships

• people who has an interest in cars

Tags

CCSS.RI.5.7

CCSS.RI.7.7

CCSS.RL.5.7

CCSS.RL.6.7

CCSS.RL.7.7

Who could be the target audience of this advertisement?

• people who likes meat

• people who like eating chocolate

• people who likes vegetarian food

Tags

CCSS.RI.5.7

CCSS.RI.6.7

CCSS.RI.7.7

CCSS.RL.5.7

CCSS.RL.6.7

What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.8

"Melts in your mouth, not in your hand"

Which company uses this slogan?

• Nestle

• M&Ms

• Kit Kat

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which slogan does Nike uses?

• Just do it

• Impossible is nothing

• Think different

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5