Marketing and Branding

What does a brand name or mark become when it is legally registered?

• Licensed

• Private

• Trademarked

• Public

Branding is

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

• is a device that legally identifies ownership of a registered brand or trade name

• The process of working toward maximizing recognition of a particular brand

• Consumer preference for a particular brand as compared to competitor products or services

Slogans:

• is a device that legally identifies ownership of a registered brand or trade name

• a. Brand awareness

• represents a particular product of a company or organization

• are short, memorable catch phrases used in advertising campaigns designed to create product affiliations among consumers

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

Select the 2 advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

SLOGAN

• A unique design symbol that helps identify the company visually. .

• The actual text of the ad.

• A catchphrase that evokes some kind of feeling about the company and the product.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

Business process of creating relationship with and satisfying customers.

• Advertisement

• Marketing

• Market Research

• Market Study

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

• Advertisement

• Marketing

• Marketing Plan

• Marketing Strategy

SATISFACTION AND LOYALTY ANALYSIS IS ?

• Keeping how effective your marketing campaigns really are.

• Measuring customer satisfaction to increase customer retention.

• Surveys that ask customers to choose between different products with unique features and price points.

• Tests of advertising campaigns can save you valuable time and resources.

Brand Awareness and Reach is?

• Keeping how effective your marketing campaigns really are.

• Measuring customer satisfaction to increase customer retention.

• Surveys that ask customers to choose between different products with unique features and price points.