Module 6- Getting to know the market

How do you classify the customer purchasing power?

• Domiciles

• Income level

• Occupations

• Social Classes

What is the most common qualitative research tools in extracting consumer and non-consumer experiences regarding products, places and programs

• Focus group discussion

• Observation technique

• Sampling Technique

• Survey Research

How is consumer knowledge starts in understanding the customer?

• Customer profiling

• Income levels

• Market research

• Survey research

What do you call the ability to introduce the product and business to the customers and persuading them to buy the it?

• Communication skills

• Finance Skills

• Leadership skills

• Marketing skills

Why is market estimation is the most difficult task of an entrepreneur? It is because it is divided into:

• Group

• Segmented

• Separate

• Transfer

What is the most preferred instrument for an in-depth qualitative research?

• Focus group discussion

• Market Research

• Observation

• Survey research

How do you classify people according to their level of expertise using a product or a service?

• Demographics

• Psycho graphics

• Social graphic

• Techno graphics

Which of the following is not an important concerns in planning a survey?

• Designing the questionnaire

• Getting the sample size

• Personal interview

• Sampling technique

What is the ideal range group of persons in a small group interview?

• 5 to 6

• 3 to 6

• 5 to 8

• 6 to 8

What is the best way of gathering data about customers in natural setting without interacting with them?

• Focus Group Discussion

• Observation Technique

• Sampling Technique

• Survey Technique