Theatre Marketing

Who is responsible for organizing the advertising and publicizing of the play?

• Advertising crew

• Marketing crew

• Publicity crew

• Radio crew

Posters should include

• the name of the show

• a summary of the show

• the time of the show

• the location of the show

A poster should include who is presenting the show.

• True

• False

Photos and stories released in the school newspaper or website do not help to raise interest in the show.

• True

• False

The front of the program should include this visual element

• Title

• Publisher

• Logo

• Playwright

You gain permission to use a playwright's work by paying a fee called a ______________.

• copyright

• publishing

• target

• royalty

A brief description is called a _________________.

• royalty

• summary

• logo

• message

To know what you're saying, what is your focus, is your campaign __________________.

• synopsis

• summary

• message

• library

Principles of design using the elements of art are applied to the logo used to engage the _________________.

• actors

• designers

• audience

• crew

A poster should include the dates and times that the performances will take place.

• True

• False