Pre-Test - Module 9 Brand Name

It refers to the name, design, color, symbol, quality, features or a combination of these elements that make the product separate and distinct from similar products of the competitors.

• Brand Name

• Logo

• Label

• Trademark

It is a branding strategy where every product of the same business has a separate brand name that distinguishes it from the rest of the company’s products.

• House Brand Approach

• Line Extension Approach

• Product Extension Approach

• Umbrella Brand Approach

It is a branding strategy where the existing product has been modified or altered resulting in a new product

• LINE EXTENSION APPROACH

• PRODUCT EXTENSION APPROACH

• UMBRELLA BRAND APPROACH

• HOUSE BRAND APPROACH

It is a branding strategy where all products of the business carry the same brand name.

• LINE EXTENSION APPROACH

• HOUSE BRAND APPROACH

• PRODUCT EXTENSION APPROACH

• UMBRELLA BRAND APPROACH

It is a branding strategy where new product carries the brand name in a new category

• UMBRELLA BRAND APPROACH

• PRODUCT EXTENSION APPROACH

• LINE EXTENSION APPROACH

• HOUSE BRAND APPROACH

Nescafe and Milo are example of what branding strategy?

• UMBRELLA BRAND APPROACH

• LINE EXTENSION APPROACH

• HOUSE BRAND APPROACH

• PRODUCT EXTENSION APPROACH

Toyota Corolla and Toyota Fortuner are example of what branding strategy?

• LINE EXTENSION APPROACH

• UMBRELLA BRAND APPROACH

• HOUSE BRAND APPROACH

• PRODUCT EXTENSION APPROACH

It is sometimes taken out from the dictionary and suggest attributes and benefits

• REAL WORD

• ACRONYMS

• FABRICATED

• METAPHOR

It is also called invented brand names.

• ACRONYMS

• DESCRIPTIVE

• METAPHOR

• FABRICATED

It is a short hand version of descriptive name.

• FABRICATED

• METAPHOR

• ACRONYMS

• DESCRIPTIVE